Our growing attention to the European market comes from a deep respect for its cultural richness and thoughtful approach to outdoor living. Our designers have drawn from the principles of Nordic design - quiet, functional, and beautifully restrained - which continue to shape our sense of space and simplicity. From the stillness of the far north to the winding mountain roads of central Europe, and the sunlit charm of the Mediterranean coastlines, we aim to create something that feels quietly in harmony.

Our path into the Americas has been one of listening, watching, and gradually stepping in. We’re still learning what the road means here - how it stretches across distance, lifestyle, and identity. In this spirit, our open interior designs are a quiet response to the culture of road travel: spaces that invite air, light, and spontaneity. We don’t claim to fully understand it yet, but we’re grateful for the chance to explore and contribute in our own way.

Starting in Australia, Magicwayz™ has always been grounded in the spirit of adventure that defines life outdoors. From the iconic coastlines and open outback of Australia to the quiet, scenic beauty of New Zealand, Oceania invites both bold exploration and peaceful retreat. It’s this deep-rooted connection to nature that inspired us to create the product design pool.